All posts for the month May, 2014

Strategic Communications

In January, 2011, Bill Salvin, the new CEO and President of NarrativeTrack and the Founder of Signal Bridge Communications, published a blog on the importance of customer trust. Fifty-one percent of customers will believe positive information about a trusted company after hearing it one to two times, compared to fifteen percent in a company that […]

Merger Rumors

Company mergers and acquisitions can cause a great deal of stress and often produce rumors and half-truths from various news sources. News at to when, how, if and should companies merge or acquire is frequently debated and greatly anticipated. Merger rumors are generally hope or fear type rumors depending on the reaction they instill in […]