NarrativeTrack, Inc. works as an early warning system for various clients’ strategic communication strategies and brand management. NT technology collects, sorts, and categorizes suspicious stories and rumors from all areas of the media sphere (news feeds, media reports, blogs, Twitter, Facebook, etc.) and plots them on an interactive geospatial timeline, providing clients with the ability to determine the direction, rate, media, and saturation of their spread. By identifying a story’s underlying structure or form and connecting it with master narratives and media frames, NarrativeTrack can assess the potential impact on a client’s strategic communication goals. NarrativeTrack researchers develop communication and marketing strategies designed specifically to undermine suspicious stories, including rumors, that threaten a client’s communication goals, while concurrently extending their brand.

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